The benefits
of handwriting.
The campaign that brought hope to the streets of london.
What:
Pilot Pens initially approached us with a bold creative pitch for Europe. While the European team found it a bit too daring, the UK team loved it. That led to a new challenge: transforming their "Benefits of Handwriting" document—originally aimed at adults—into something engaging for kids, and something that gave them reason to put pen to paper.
why:
In a world where screens dominate, Pilot wanted to highlight the cognitive and emotional benefits of handwriting to a younger audience. The goal was to encourage mindfulness and self-expression in kids, making them see handwriting as something cool and beneficial, not just another school task.
How:
We took a multi-layered approach by distributing the campaign through educational networks, making it super easy for schools to access. We provided an assembly pack to build excitement, an in-class guide, and a creative task, all tied together with a dedicated landing page and social media content. Visually, I opted for hand-drawn illustrations that reflected diversity and creativity, and we centered everything around the theme "Make Your Mark."
The kids' creations went beyond the classroom, selected pieces appearing on digital displays across London, which was a huge thrill for them. We didn't just create awareness and excitement; it also led to a noticeable spike in sales for Pilot Pens during the campaign period, which was a fantastic outcome!
The class pack
