Twenty years in, I still get a buzz from seeing a bold idea land. I’ve led both client side and agency and built teams that weren’t afraid to push, play, and question everything.
I help brands find their voice and run with it.
I design purposeful visual experiences—work that connects and communicates. Multi-disciplinary creative lead, driven by real human behaviour and bold ideas.
I have led teams on rebrands, campaigns, digital products, and brand launches for ambitious clients. I built design systems, reshaped social content, and delivered creative across digital, print.
Projects ranged from platform interfaces to playful ATL campaigns and everything in between.
I’ve directed creatives in agencies, motion studios, and cross-discipline teams. I help independent brands and startups define who they are what they say, and what they look like
Experience
Lead Creative
Fluro ltd 2023 - 2025
Art director
Shine - 2021 - 2022
Lead Creative
OVO energy -2016 - 2020
Intergrated Designer
GEE - 2014 -2016
Graphic Designer
Evans Cycles - Oct 2012- 2014
Freelance
Illustrator / Graphic designer 2012
Visual merchandiser
Habitat LTD 2009 - 2012
Graphic Designer
Aslotel Sept 2005 - 2009
Achievements
Creative Review Top 20 Illustrators 2010 annual
LCC ABC Advanced Screen Printing
Kingston University BA Product & Furniture design
Kingston University HND Graphic Design
Northbrooke College GAD Art & Design