The one that
got away.
Peace of mind isn’t always what it’s meant to be.
What:
Howden brought us in to help launch their high street insurance brand to everyday customers. They had a visual style in place, but it was rooted in the corporate world and had never been pushed on a personal level before. We were asked to create the marketing approach, voice, and campaign ideas to help them stand out locally.
why:
They’d never invested in personal marketing before and needed to build real awareness from scratch. The brief was wide open: make Howden relatable, memorable, and front-of-mind for people walking down the high street.
How:
We took the core Howden identity and made it warmer and more approachable, dialing up the personal touch at every turn. We called out the frustrations people actually feel about insurance, and answered them with clear, honest promises—real branches, real people, advice you can trust. Every message and visual was designed to help Howden feel less like a faceless corporation and more like the helpful neighbour everyone wishes they had. And poked fun at some of the big players, why not be brave…
FULL CONFESSION
_
FULL CONFESSION _
Full confession—this was a pitch, and while we didn't win it, it did get us in front of Howden's senior leadership. They absolutely loved our creative approach, calling it the most inventive they'd seen. Ultimately, we lost out to an agency with stronger media buying capabilities, but the glowing feedback on our creativity is exactly why I’m proud to include it here.
